The word karma is derived from the sanskrit karman, which means action. So the concept of karma is about cause and effect. As a search engine, we’re not reinventing the wheel, we’re reimagining what it can do. By using KARMA to search the web, you are actively creating a movement. With every search, money from sponsored links is put towards a biodiverse and sustainable future.
KARMA is committed to not using profits for the enrichment of individuals or shareholders. All revenue therefore goes towards improving our service to you and contributing to biodiversity preservation and animal welfare. To learn more about how we use funds and our commitment to transparency, read our
Billions of animals are treated like commodities and endure horrific living conditions on factory farms – 70% of meat comes from industrial farming, up to 99% in the US!
And yet, scientists have demonstrated that animals can experience pain, anxiety and suffering the same way humans do. Beyond cruelty, treating animals as resources has disastrous consequences for the environment.
Livestock factory farming alone contributes to almost 15% of global greenhouse gas emissions. It causes all kinds of degradation, such as deforestation and pollution of water and soil, destroying the natural habitat of millions of animals. It also threatens our health by increasing the likeliness of new zoonotic diseases like Covid-19, SARS, Ebola and avian influenza.
Biodiversity loss is not just an ethical problem: our wellness and our wealth rely on healthy ecosystems. Natural resources can only remain resources if they are preserved and replenished. Biodiversity also provides countless benefits for humans:
Of all the mammals on Earth, the biomass of the human population has grown to
represent 36% while livestock bred for consumption has risen to 60%. Wild animals
now only account for 4%.
Major threats to biodiversity are all driven by human activities :